Pure In The Community
Pure is committed to being a responsible and contributing corporate citizen. We aim to improve the well-being of those in the communities we live in and inspire them to lead a healthy, active lifestyle.
Currently we are proud to commit to two major causes that we believe in: Mother's Choice and Children's Cancer Foundation.
Mother's Choice is a non-profit organization that provides and promotes loving, nurturing care for babies and children needing permanent homes, and for single girls and their families facing crisis pregnancies.
We offer support via fundraising activities and donations for their events; as well as Pre-Natal classes for the expectant teenage girls. Further we are also planning an upcoming School Supplies and Toys Drive to help all the kids under the care of the 85 foster families that the organisation supports.
Children's Cancer Foundation – Every year about 170 children in HK along are diagnosed with cancer. Albeit the statistic may seem futile, the effect is devastating and far reaching to the victims and their families. For over 20 years, the CCF has been committed to improve the quality of life for young cancer patients and their families in caring for their physical, psychological and social wellbeing. They also assist all major public hospitals in Hong Kong to upgrade equipment and services in paediatric oncology.
We hope to contribute to their work and share Pure's healthy lifestyle with them. Initiatives include yoga classes for the children and their parents, volunteering to offer help when needed and sponsoring Christmas’s Gifts.
Ongoing help to the community
Breast Cancer Foundation – Over 5 years of ongoing support by holding charity classes in October, participating in fundraising and other events such as Yogathon with all proceeds benefiting HKBCF.
Cancer Fund – Over 4 years of being a key proponent of the Cancerlink Wellness Program by offering our facilities during non-peak times where they hold classes for cancer survivors.
We also support their fundraising events and for the past 3 years we have been the official fitness partner for Stride for the Cure.
HK Dog Rescue – Ongoing support to their major annual fundraising event Peak to Fong and in 2012 we were one of the main benefactors of their first Gala event Viva Paw Vegas.
Hong Kong Society for the Protection of the Children – Helping causes that have direct impact on improving the lives of children in our community, we provide sponsorship for their Annual Gala Event and Charity Golf Day.
St. John’s Cathedral – For years we have been advocates of St. John’s Cathedral Michaelmas Fair and other fundraising activities.
Vision First – Over 3 years of charity classes and other fundraising events
World Wildlife Fund – Annual support for "Earth Hour" with fundraising classes conducted in the dark
Yoga Gives Back – Yearly "Thank you Mother India" event with fundraising classes
We often donate used equipment in good condition to various institutions and organisations. i.e. Tung Wah Group of Hospitals, Chungking Mansions Service Centre, Namaste India and other non-profit organisations.
Who we have supported
American Chamber of Commerce in Hong Kong
American Women’s Association of Hong Kong
British Chamber of Commerce
Hong Kong Academy for Performing Arts
Hong Kong Island School – Annual World's Fair and hosting HKIS Health Week in November 2012
HK Typhoons Ice Hockey Club Ltd.
Kellett Ball – Annual Fundraising Ball of The British International School
South Island School
Watchdog Early Education Centre