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Pure Group
The Pure Group is a company of professionals dedicated to total well-being. Through Pure Yoga, Pure Fitness, Pure Dining and Pure Retail, we help people achieve a balanced perspective and lead healthier, happier lives. Based in Hong Kong, the Group has more than 50,000 clients and employs more than 1,200 staff.
Currently, the Pure Group operates in 3 countries in Asia and in the United States as part of a joint venture with Equinox, the leading fitness chain in US.
The Pure Group has a total of five yoga studios, four state-of-the-art fitness centres, and two bar/restaurants in Hong Kong; two yoga studios and two fitness centres in Singapore; and two yoga studios in each of Taipei and New York.
Pure Fitness
Pure Fitness brings the best fitness experiences from around the world to Hong Kong’s four locations – two in Central, one in Langham Place, one in Admiralty – and two Pure Fitness locations at Knightsbridge along Orchard Road and Asia Square at Marina View in Singapore.
Pure Fitness offers an extensive range of fitness classes and tailored programmes suitable for all levels of strength and experience. It is equipped with specialty facilities including a designated boxing ring and functional training area, and provides complimentary induction programmes for all new joins.
Over 80 group exercise classes weekly per club are taught by an international team. These include unique offerings like TRX and Boot Camp, cycling, renowned Les Mills programmes such as Body Pump and Body Combat, and a huge diversity of Group X Dance such as NYC Hip Hop, Latino Jam, Reggaeton, and Pole Dancing.
Pure Dining
Pure Dining is an attitude. An approach to life that fosters an infectious sense of ‘Work hard, Play hard’ for the city’s most dynamic movers and shakers. With Pure Dining, there’s time to settle in, chill out, dine languorously or on the go, have a drink or two, dance the night away, and enjoy the company of those around you.
RED Bar + Restaurant at ifc mall seamlessly blends healthy dining, fantastic cocktails and electrifying ambience for the perfect any-occasion venue. With a prime location in Hong Kong island's tallest building, RED is a must-visit venue and is also conveniently close to Pure Fitness. With wide-reaching appeal, it caters to the after-work pack, romantic couples, health-conscious diners and party crowd. Stunning views of Victoria Harbour and the Central skyline provide a dramatic backdrop to RED’s large al fresco dining and entertainment area.
Pure Bar + Restaurant in Kinwick Centre offers comfort food with international flavours. An open dining lounge fosters warm group atmosphere, a cosy back bar is ideal for private celebrations, and floor-to-ceiling glass windows provide unobstructed views overlooking the Central escalator. Weekend brunch with board games make for playful bonding at family and friend get-togethers. Complimentary Wi-Fi keeps you connected to the world, whether for business meetings or personal surf-the-Net time.
Pure Retail
Where comfort and function meet fashion and fun
Shopping is another inevitable element that uplifts our mood and reinvigorates us through the power of retail therapy.
Pure Retail offers a variety of superlative yoga apparel and yoga-related products including books, DVDs, CDs and accessories.
In Asia, here’s where you will find the largest range of fitness wear from the yoga-inspired athletic apparel company – lululemon athletica. Other internationally renowned brands Beyond Yoga, easyoga, Zobha and an assortment of stylish fitness gear are also available, so you'll never sweat style for comfort while you exercise.
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