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Founded in 2002 and headquartered in Hong Kong, The Pure Group is Asia’s leading premium lifestyle brand
that includes Pure Yoga, MyPureYoga.com, Pure Fitness, Pure Apparel and nood food. Pure Group has locations in Hong Kong,
Shanghai, Singapore, Taipei and New York. The Pure Group is an integrated community dedicated to
helping people lead a happier, balanced 360˚ lifestyle.
Click on one of the brands below to learn more.








The Pure Group

Why we're here

We inspire and help people to lead healthier, happier lives.


What We Do

We offer a complete healthy lifestyle experience,
driven by a passionate customer-focused culture.


Vision

To uphold our integrity as Asia’s leading lifestyle brand.

Mission

To build a sense of community through
a customer-centric model that offers people
a balanced lifestyle of physical,
mental and emotional well-being.


Milestones

From a single yoga studio in Hong Kong with
just two teachers in 2002, the Pure Group has today
grown to over 20 world-class facilities,
with continued expansion plans.


 
 
 

The Pure Group Family of Brands



Pure Yoga offers exceptional teaching, facilities and environments that inspire people of all ages and abilities to make yoga part of their lives. With locations in Hong Kong, Shanghai, Singapore, Taipei and New York, Pure Yoga connects practitioners and teachers on a global level by fulfilling diverse needs through various yoga offerings and a team of internationally recognised teachers. Complementing group classes, private sessions and group privates are community events, workshops with guest yoga teachers from around the globe, Teacher Trainings, Continuing Education for Teachers programmes, and retreats in idyllic locales. Learn more at Pure-Yoga.com



Pure Fitness inspires and helps people to lead healthier, happier lives. Specialty facilities include the world's first 270° Immersive Fitness™ studio, dedicated boxing and kickboxing spaces, Asia's first group RealRyder® indoor cycling studio, power lifting platform, athletic turf, gymnastics movement zone, and an extensive range of training tools including Kettlebells and Bulgarian Bags. With prime locations in Hong Kong and Singapore, Pure's international team consists of PTA Global certified trainers and passionate instructors who lead over 50 types of Group Fitness classes weekly – Les Mills programmes , Immersive Fitness™, ViPR Group Fitness, TRX® Suspension Trainer and Rip Trainer, Boot Camp, and various dance classes. Learn more at Pure-Fitness.com



In July 2016, we launched MyPureYoga mypureyoga.com as a bilingual online video platform to support and grow the global yoga community with its diversity of classes, an asana library, and selection of yoga interest videos in English and Chinese. MyPureYoga is a user-friendly resource to help yogis practise when they cannot make it to class and for newcomers to enter the world of yoga by learning the basics. MyPureYoga features many of Pure Yoga’s most seasoned teachers, and users are encouraged to get to know the teachers through their video bios and to subscribe to follow their favourites. Users can browse content using filters for style, duration, level and teacher, as well as view the latest and most popular videos. The site allows users to customise their homepage, create their own playlists, tag videos to watch later, and it analyses each user’s view history and preferences to recommend videos. New content is added weekly, and we welcome any comments or suggestions. Learn more at MyPureYoga.com.



At nood food, we make REAL food healthy and delicious. We offer only the good stuff. Raw, organic, additive-free, unprocessed food at its nutritional peak. Learn more at allnood.com.



Meet and eat the world. RED Bar + Restaurant at ifc mall in Central is a must-visit venue and conveniently connected to Pure Fitness. It serves up the best of dining, cocktails and ambience. Savour, mingle and dance. It’s all wrapped up in the most breathtaking view the city has to offer. Learn more at Pure-Red.com.



Pure Apparel is a dynamic yoga-inspired activewear brand that celebrates freedom of movement and uncompromising self-expression. Pure Yoga’s passionate yoga teachers have been guiding students across Asia since 2002. Through this yoga community and collective vision, the brand has continuously listened to what students want and need, giving an extraordinary edge to the creation of Pure Apparel. Using innovative fabrics, functional designs and thoughtful attention to detail, Pure Apparel clothing flatters every shape and every movement. Learn more at Be-Pure.com.