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Community Involvement

To be socially conscious is part of our nature. Our team is happy to dedicate time, expertise, energy and financial resources to help others.

We review and partner with a few carefully selected organisations best aligned with the work we do. We also incorporate our values: Passion, Positive Attitude, Teamwork and Honesty into every initiative, hoping to meet the needs of our communities.

Our Key Partners  

We collaborate closely with, and dedicate most of our resources to, these selected partners:

InspiringHK High Resolution Logo

InspiringHK Sports Foundation  -

In 2016 we launched our Yoga Enrichment Programme that offers monthly yoga classes to 4 of their programmes, providing an opportunity for kids and young teens to experience the benefits of mindfulness and breathing techniques.

We are proud to collaborate with InspiringHK and support their work. Their programmes teach not only sportsmanship but unique life and emotional skills to underprivileged youth, increasing their social mobility.

InspiringHK Sports Foundation Limited is a registered local charity that provides 2-year and free-of-charge sports programmes to underprivileged teenagers.  It is now providing free sports training to and subsidising open competition registration fees for about 160 underprivileged children and teenagers across various districts in Hong Kong.  The sports programmes include distance running, rope-skipping, fencing, hockey, women’s football and tennis, most of which are coached by current or former Hong Kong.

Inspiring HK (2)  Inspiring HK (1)

banner_pic_common_media (1)

Hong Kong Cancer Fund (HKCF) -

Hong Kong's largest cancer support organisation, providing free information and professional support to anyone affected by cancer. Living by their motto, "So no one faces cancer alone", their goal is to make lives better for people touched by cancer. For over 10 years, PURE supports various fundraising events and awareness campaigns, such as 'Pink Revolution' and 'Stride for a Cure'.

We are also honored to be a long term proponent of HKCF's Cancerlink Wellness Programme. Read more about our involvement.

HKCF_ Wellness Programme-A    HKCF_ Wellness Programme_B

Yoga Gives Back -

Yoga Gives Back (YBG) was founded in 2007 in Los Angeles to find a way to help the poorest people in the country that gave birth to Yoga.

Since 2012, we have been supporting their work holding yearly fundraising yoga classes as part of Thank You Mother India (TYMI) campaigns. To date our community and PURE have donated just over HK$100,000 towards this campaign.

 “SHE” – Scholarship for Higher Education – This is another programme created by YGB to continue to help those in need in India. The programme benefits NISHTHA, a non-governmental organization in West Bengal.

In 2013, PURE became the first corporate sponsor to come onboard and commit to a 5-year sponsorship of 10 underprivileged girls to keep them in school and avoid them being married off at very early ages merely for financial reasons. Our first 5 years meant we donated HK$145,000 to the programme.

We are committed to continuing our support and giving more girls a voice, an education and a chance to improve their lives and that of their families.

We are humbled to be able to help and invite you to watch the video and learn more.

   YGB_Charity Class 28 Sept 17 (1)

Other organisations that we support and are close to our hearts:

HandsOn HK

Suits for Success

HK Breast Cancer Foundation

Maggie’s Cancer Care

Youth Diabetes Action

Sai Kung Stray Friends

Comments? Want to get involved? Contact us at