The PURE Group actively engages in initiatives to address social issues and fulfill our role as a responsible, conscious organisation.

Our approach to Corporate Social Responsibility (CSR) is in line with our Group’s mission “to help people lead healthier and happier lives” and is illustrated through our Move for Good framework.

Social Responsibility at PURE: Community Involvement and Sustainability

Community Involvement

• KNOW – Awareness
• ENGAGE – Involvement
• ACT – Lead by example

Sustainability

• SUSTAIN – THINK!