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Primal Breathwork with Certified Wim Hof Method Instructor – Brian Lai


 About The Workshop




Come and immerse yourself in a 2-hour breathwork experience that will guide you to a state of peak performance, awareness and bliss. Learn how to use our breathing as a tool to transform our lives. Learn powerful yet simple breathing techniques to energise, feel great, de-stress, detox, switch off that monkey mind, and much more. That’s why Navy SEALS, monks, elite athletes, martial artists, Silicon Valley CEOs and the world’s top performers are turning to Breathwork to feel and perform at the highest level.

On average, we breathe 23,000 breaths a day and our breathing is linked to every other system of the human body. Simply by improving how we breathe can make a world of difference in our quality of life.

In this special workshop guided by Australian Breathwork Facilitator and Certified Wim Hof Method Instructor Brian Lai, we will:

  • Learn how to manage our stress levels, detox, increase energy, enhance focus, achieve peak performance and optimal health through the way we breathe.
  • Learn how to switch off that monkey mind and cultivate a heightened state of awareness.
  • Be guided through an immersive breathing experience that will take you to a state of optimal performance, enhanced awareness and inner peace.


 About Breathwork



They have all uncovered the ultimate key to peak performance and well-being – and the answer lies right under your nose: your breathing.

Breathing is the only body system that runs automatically or can be self-regulated – this is not an accident but by nature’s design. It is the most important function of the human body and is linked to everything within us. When we can optimise and control our breathing, it has the power to transform our entire lives on a physical, mental and spiritual level.

The good news is that you don’t have to be a Navy SEAL or a Buddhist monk to practise breathwork. In fact, it is simple enough that anyone can practise it and reap the treasure trove of benefits that comes from awareness of our breath combined with focused breathing techniques.

So if you are ready to level up your human experience, come and breathe better!



 Schedule & Description


Primal Breathwork: Learn to Breathe Better for Peak Performance, Stress Management and Optimal Well-being


19 January: Asia Standard Tower

30 March: World Trade Centre

27 April: Pacific Place

18 May: Soundwill Plaza


10:00am – 12:30pm


All Levels




 About Brian Lai


Brian’s Wim Hof Method Journey


Growing up in Australia, Brian was regularly getting sick and suffered from chronic fatigue and social anxiety. Not knowing how to change, he found himself just accepting that he was born “a weak human”. Later in life, a series of events that took a toll on his mental and physical health led him on a path to discover how to optimise his well-being and break past his own perceived limits.


Brian came across the Wim Hof Method (WHM) in 2015 and after training with Wim Hof in 2016 and 2017 in Australia, he knew he had found something special. It opened him up to powerful tool that we all have right under our noses: our breath. Even more amazing is that the benefits of this method have been scientifically verified, and ongoing research continues to reveal more and more benefits.


The WHM has been the best tool in helping Brian sustain balance amidst the fast-paced lifestyle of Hong Kong. His mission is to help spread the importance and benefits of conscious breathing to Hong Kong and beyond.


So if you’re ready to upgrade your human experience, let’s breathe & chill!




Primal Breathwork

Total 2.5 hours

All Levels

Pure Cardholders: HK$520

Non-Pure Cardholders: HK$650

Terms and Conditions

Photos and video may be taken, solely for Pure marketing purposes.


Refunds/Cancellation · No refund or credit will be given for cancellation. · All medical refunds are subject to a 10% processing fee that will be deducted from your refund.

Maximum Students Each workshop has a maximum capacity of 25 students.

 Healthy-licious juice cleanse offer from nood food

·         $200 discount on nood food 3-Day juice cleanse for all yoga event registrants on event dates. Ask nood food staff at your workshop location for details.

·         10% off all nood food items for all yoga event registrants on dates of the event.

Special offer from Pure Apparel: • 20% off all Pure Apparel retail products for all yoga event registrants.



For enquiries, please email events@pure-yoga.com